Calculating Fraud Level of Ad Clicks
ADWARY analyzes every click on your ads on Google if you have set up ADWARY monitoring.
These accesses are continuously monitored 24/7 and divided into three levels.
The distribution (based on the last 30 days) can be viewed separately for each project created in the ADWARY user interface.
Fraud Level Low
These are ad clicks that are not considered fraudulent.
Fraud Level Medium
These are ad clicks that are classified as suspicious on the basis of various criteria. Users' access is not yet blocked, but they are subject to closer monitoring.
If a suspicion is confirmed, these ad clicks are shifted to the fraud level high.
Fraud Level High
This category includes access via Google Ads with concrete suspicions. Access of this kind is automatically blocked in your Google Ads account and will no longer generate costs if you have booked a plan with automatic blocking.