Continuous Learning of Fraud Patterns
Due to the large number of ad clicks that ADWARY analyzes, we have access to a large database in order to optimize our algorithms and calculations manually or automatically. Our online marketing specialists and software engineers constantly adapt the system to new findings. At the same time, the system continuously draws conclusions from the analyses and automatically adapts threshold values and factors to new developments.
In this way, ADWARY constantly adapts to the current threat situation and new developments in order to prevent click fraud as effectively as possible.