What Is Click Fraud Actually?
We use the term click fraud to refer to clicks on your ad placements that are made with the intention of increasing your costs. In extreme cases, this is to increase the cost to the point that you reach your daily or monthly limit and your ads are therefore no longer placed.
For you the budget efficiency worsens and for the user your company is no longer visible, so that you get less prospective customers and in the end sell less. You are less or no longer visible in the market and suffer financial damage as a result. Read more about the consequences of click fraud.
This definition is already very far-reaching, but there are other sources for clicks that you don't want to pay for. Read more about other causes of unwanted clicks on your ads.