Use of an Additional Tracking Tool (from Another Provider)

How can you arrange for other tracking tools to be used in addition to ADWARY®? (Setting up a tracking chain)

If you already use another tracking tool in the Google Ads tracking template or want to use another one with an already existing ADWARY tracking, a combination of the two tracking URLs is possible.

For this purpose, the URL of the other tracking tool is combined with the ADWARY tracking URL.

The parameter "redirect_url" is available for this purpose. The URL of the third-party tracking (urlencoded) is assigned as value to this parameter.

To make this setup process easier for you, we have set up a tool for you that creates the combined URL: